FIFA and EA to End 30-Year Partnership
I’m going to level with you. I don’t play a lot of EA Sports games anymore. EA Sports titles have ceased to feel cutting edge a long time ago, and are more akin to yearly shovelware if you ask me. So the news of EA breaking up from FIFA does not tug at my heartstrings. With that said, this is a major divorce.
This year’s planned FIFA 23 will be the last title, in a nearly 30-year run. That doesn’t mean that EA is giving up on soccer (football for my European friends), as future titles will fit under the newly minted “EA SPORTS FC” umbrella.
EA promises that everything you love about the series will mostly remain intact:
“Everything you love about our games will be part of EA SPORTS FC – the same great experiences, modes, leagues, tournaments, clubs and athletes will be there. Ultimate Team, Career Mode, Pro Clubs and VOLTA Football will all be there. Our unique licensing portfolio of more than 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues that we’ve continued to invest in for decades will still be there, uniquely in EA SPORTS FC. That includes exclusive partnerships with the Premier League, LaLiga, Bundesliga, Serie A, the MLS – and more to come.”EA
Since EA has partnerships with individual leagues and clubs, gamers will still see their favorite players and teams in future games.
In the meantime, FIFA will need to find a new partner, to release a soccer video game with FIFA branding. FIFA will find it difficult to compete with EA since many leagues are now locked in with an exclusive partnership with EA, like England’s Premier League for example.