EE and Xbox Announce 10-Year Partnership to Expand Gaming on Mobile Devices in the UK
EE, one of the UK’s largest mobile network operators, has announced a 10-year partnership with Xbox to bring cloud gaming to mobile devices. The partnership will enable EE customers to access Xbox Game Pass Ultimate, which includes over 100 games, on their mobile devices via the cloud.
The move represents a major shift in the gaming industry, as it marks the first time that Xbox has partnered with a mobile network operator to bring its cloud gaming service to a wider audience. EE, which is owned by BT, is hoping to tap into the growing demand for mobile gaming, as more and more people turn to their smartphones and tablets for entertainment.
The partnership will allow EE customers to play Xbox games on the go, without the need for a console or high-end PC. The service will be available on Android devices initially, with support for iOS devices coming later this year.
The move is part of Microsoft’s broader strategy of focusing on cloud-based services, as the company seeks to expand its reach in the gaming industry. By partnering with EE, Xbox is hoping to reach new audiences and make gaming more accessible to people who may not have access to consoles or gaming PCs.
EE is also hoping to capitalize on the growing trend of mobile gaming, which has seen significant growth in recent years. The partnership is expected to help the mobile network operator to differentiate itself from its competitors, by offering unique and innovative services that appeal to a wide range of customers.
Overall, the partnership between EE and Xbox represents an exciting new development in the gaming industry, as more and more players turn to cloud gaming and mobile devices for their entertainment needs. With the 10-year partnership, both companies are hoping to drive innovation and expand the reach of gaming, making it more accessible to a wider audience than ever before.
Also, these partnerships are in Microsoft’s best interests as it attempts to calm UK CMA as it tries to push the Activision acquisition through.