Last week, it was reported that Microsoft is working on a program that will allow ads in free-to-play Xbox games. Internal sources have stated that the ads wouldn’t disrupt gameplay and will be similar to billboards in a racing game, as to be unobtrusive.

Of course, whenever Microsoft does something hot button, the Playstation fanboys hem, and haw and go on and on and fucking on until I puke. Then all of a sudden Sony announces that they’re doing the same thing and all is quiet.

The in-game ads on Playstation games are expected to launch by the end of this year and similar to the Xbox, will be limited to inconspicuous areas, like the aforementioned billboards. 

[Source: Insider]