Xbox Executive Vice President Phil Spencer has shared during a press briefing celebrating the Xbox’s 20th anniversary that Game Pass is “very, very sustainable” and is “continuing to grow.” This runs counter to many skeptics who believe that the service must be a loss leader with the goal to build up as many subscriptions as possible.
“I know there’s a lot of people that like to write [that] we’re burning cash right now for some future pot of gold at the end… No. Game Pass is very, very sustainable right now as it sits. And it continues to grow.”Phil Spencer via Axios
Earlier in the year, Microsoft CEO Satya Nadella stated that Xbox Game Pass has 18 million subscribers, which is nothing to sneeze at. With the highly successful launch of Forza Horizon 5, Halo Infinite coming up next month, and a growing stable of first-party exclusives, as well as 3rd party games, things are looking mighty bright for the service.