It’s Open Season Against Apple’s Totalitarian App Store Ecosystem

Microsoft threw some shade towards Apple earlier this week when they abruptly ended the xCloud Beta on iOS stating that “Apple stands alone as the only general purpose platform to deny consumers from cloud gaming and game subscription services like Xbox Game Pass. And it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content.”

Now Epic, has jumped into the fray, leading to a delisting on the Apple App Store for its highest grossing title and a big fat lawsuit.

It all started when Epic, the developer of a massively popular digital daycare system called Fortnite began offering discounts on the game’s V-bucks currency, if gamers specifically bypassed Apple’s App Store, (as well as Google Play).

This discount amounted to up to 20 percent savings on purchases, while Epic gets to cut out Apple’s 30 percent slice it gets from third-party devs.

Hmmmm… I wonder which I should select.

Apple then retaliated by delisting Fortnite from their App Store.

A few hours later, Epic filed a lawsuit against apple, then released the video below, a solid middle finger and a hardy fuck you to Apple.

For those who are too young to remember (which is anyone who plays Fortnite), this is a parody of Apple’s iconic 1984 Super Bowl commercial for the Mac, which was a dig towards Microsoft. Now, Epic used it to poke at Apple.

Not good times for Apple. There is obviously some tension between them and the gaming industry. Two big companies have come out against Apple’s App Store policies and that can only open up the floodgates to more.

[Source: Forbe’s Marc Gurman via Twitter]

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