Loot box mechanics have been under fire lately. In Europe especially, the questionable mechanic has been likened to gambling and countries like Belgium has taken a hard stand against them.
Sure, regardless of what companies call them, paying real money for a digital box that contains a totally random in-game gear of various value can be likened to gambling. However, EA’s vice president of legal and government affairs, Kerry Hopkins, had a novel counter to that notion when interviewed by UK Parliament’s Digital, Culture, Media, and Sport Committee. Apparently, EA believes that loot boxes are more akin to delicious Kinder Eggs than slot machines.
Other EA representatives present at the hearing also went on to say that loot boxes are “actually quite ethical and quite fun, quite enjoyable to people.”
As a gamer, I don’t find loot boxes fucking ethical or fun. That’s total bullshit, and the fact that EA thinks that they can get away with saying that at a hearing before UK Parliament is totally laughable given the shit they went through with Star Wars: Battlefront II.