When the latest Doom was released back in May, Bethesda didn’t give any early copies to the media for reviews. This is usually as red flag, since in the past, that means that a game is crap. So imagine how surprised we were when Doom wasn’t crap, but far from it. Doom is actually a Game of the Year contender.
Bethesda took a calculated risk when it released Doom. I’m sure they were aware that they had a good game on their hands. These companies focus test, and they know what they are doing. With that said, it looks like Bethesda will continue this trend.
In a brief blog post, Gary Steinman, the Global Content Lead at Bethesda lays out what to expect from the company in the future.
“With the upcoming launches of Skyrim Special Edition and Dishonored 2, we will continue our policy of sending media review copies one day before release. While we will continue to work with media, streamers, and YouTubers to support their coverage – both before and after release – we want everyone, including those in the media, to experience our games at the same time.
We also understand that some of you want to read reviews before you make your decision, and if that’s the case we encourage you to wait for your favorite reviewers to share their thoughts.”
Good on Bethesda for showing some intestinal fortitude on this. If this continues to be a success for them, expect other publisher to follow suit.