When it rains it pours.

Hello Games is not getting an opportunity to enjoy the success of their latest release, No Man’s Sky, which has now sold over 750,000 copies. Many folks who purchased the game, including myself, feel that the game does not meet the expectations set by the developer.

Initial reaction was so poor that gamers tried to get refunds from Sony after purchasing the game after rumors spread online. This apparently was not the case, as I tried and was rebuffed by Sony when I attempted to get my money back.

Sony’s president Shuhei Yoshida did not help matters on No Man’s Sky troubles when he went onto say that: “I understand some of the criticisms especially Sean Murray is getting because he sounded like he was promising more features in the game from day one. It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer.”

HORSEFEATHERS! Sony knew exactly what was happening and did nothing to stop it.  They are just as responsible of leading on gamers as is Sean Murray.

Now the UK-based Advertising Standards Authority (ASA) is launching an investigation into what they consider false advertising for the title.

In a nutshell, the ASA claims that the demo shown at E3 in 2014, which is front and center on the game’s Steam page has major disparities with the final game, which is not all that surprising as it is over 2 years old.

These disparities include the major difference in the final UI design, lack of flowing water, and an absent aiming system, to name just a few.

Chances are, this investigation will not lead to much. Similar investigations and accusations of false advertising from the ASA has led to company’s simply removing the questionable advertising from the public, if they are found guilty.

In the end, it’s just more bad PR for Hello Games and nothing else. Not like it matters, as they already have your money.  I’ll just think twice of buying one of their games in the future.